Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – who are both still the lifeblood of the brand today. With Dunkerton as Product & Brand Director and Holder as Brand & Design Director, Superdry’s style values have never wavered throughout its extraordinary journey: Incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.

From our British beginning to our Global reach, the initial collection of five t-shirts, which included the iconic Osaka 6 worn by David Beckham, has grown into seasonal collections comprising thousands of items and over 500 distinctive logos. Today, Superdry has true global reach and a cult celebrity following. Collections of depth and style are sold via more than 400 global retail points, from Europe and Asia to the US and Canada.

Launched to fill a gap in the market, the brand has upheld its reputation for innovation. Menswear and accessory collections quickly grew, and in 2005 Superdry launched its first Womenswear collection. Initially mirroring the signature men’s styles, the collection has matured to include fashion-forward outerwear, denim and tailoring, alongside feminine dresses and stylish knits. In 2010, sales of the signature windcheater reached over one million, while the introduction of fragrance, premium eyewear and watches have truly transformed Superdry into a lifestyle brand. In 2011, collaboration with British classic car manufacturer, the Morgan Motor Company, gave rise to a limited-edition sports car that embodied design and authenticity.

Opening its flagship store on London’s Regent Street at the end of 2011, Superdry earned its place among the great British retail brands. In the same year, the collaboration with contemporary tailor Timothy Everest showcased at the first ever London Collections: Men. Womenswear followed suit in 2013 with a collection of four iconic jackets. Autumn Winter 2014 saw the launch of Superdry Snow – a range of high-performance technical ski and snowboard wear. With Superdry Sport new for Summer 2015, and the Idris Elba + Superdry collaboration launching in Autumn 2015, the brand takes design excellence and fearless attitude into new territory.

With exciting Global expansion planned with bold collections pushing the brand forward each season, Superdry’s status as one of the world’s most aspirational lifestyle and innovative lifestyle brands will continue to soar.

Shop Singapore Online Store:

Shop Malaysia Online Store:

  • Superdry Isetan Scotts
    350 Orchard Road
    Shaw House, Level 3
    Singapore 238868
  • Superdry Funan
    107 North Bridge Road,
    Funan #01-06
    Singapore 179097
    Tel: +65 6952 5861
  • Superdry Ngee Ann City
    391 Orchard Road
    Ngee Ann City #B1-47/48
    Singapore 238872
    +65 62358129
Klang Valley
  • Superdry Pavilion
    Lot P4.03.00, Level 4 Pavilion Kuala Lumpur
    168 Jalan Bukit Bintang 55100 Kuala Lumpur
    Tel: 03 9212 4448
  • Superdry Sunway Pyramid
    Lot G1.66, Ground Floor Sunway Pyramid
    No.3. Jalan PJS 11/15 Bandar Sunway
    46150 Petaling Jaya, Selangor
    Tel: 03 7890 3106
  • Superdry- SEIBU@ The Exchange TRX
    2nd Floor, The Exchange, Persiaran TRX,
    55188 Tun Razak Exchange,
    Kuala Lumpur
  • Superdry Sunway Velocity
    Lot G-41 & G-42, Ground Floor, Sunway Velocity Mall
    No 80, Jalan Cheras, Maluri, 55100 Kuala Lumpur
    Tel: 03 9212 4470
  • Superdry Mitsui Outlet Park KL
    Lot No. G-38 NO F47, Tingkat 1,
    Mitsui Outlet Park KLIA
    Persiaran Komersial
    64000 KLIA, Selangor Darul Ehsan
    Tel: 03 8703 2174
  • Superdry Genting Premium Outlet
    Suite 400, High Street, Genting Premium Outlets,
    KM13, Genting Highlands, 69000 Pahang Darul Makmur
    Tel: 03 9212 4932
  • Superdry Sunway Carnival
    Lot GF-23 (G-26) 3068, Jalan Todak,
    Pusat Bandar Seberang Jaya,
    12700 Seberang Jaya, Pulau Pinang
    Tel: 04-2023 489
  • Superdry Penang Design Village Mall
    Lot G120b, Design Village Outlet Mall, No. 733,
    Jalan Cassia Barat 2, 14110 Bandar Cassia, Penang.
    Tel: 04 5410 510
  • Superdry AEON Tebrau City Mall
    Lot G50, Ground Floor, AEON Mall Tebrau City,
    No 1, Jalan Desa Tebrau, Taman Desa Tebrau,
    81100 Johor Bahru, Johor Darul Takzim
    Tel: 07-2132427
  • Superdry- Suria Kota Kinabalu
    Suria Sabah, Lot G77 & G12,
    1 Jalan Tun Fuad Stephens,
    88000 Kota Kinabalu, Sabah
    Tel: 08-833 5740
  • Grand Indonesia
    Level 1, West Mall West Unit, No. WM1 #17. Jl.
    MH Thamrin No 1 Jakarta
    Jakarta 10310
    Phone: (62)(21)23580627