Superdry

  • Superdry

Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – who are both still the lifeblood of the brand today. With Dunkerton as Product & Brand Director and Holder as Brand & Design Director, Superdry’s style values have never wavered throughout its extraordinary journey: Incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.

From our British beginning to our Global reach, the initial collection of five t-shirts, which included the iconic Osaka 6 worn by David Beckham, has grown into seasonal collections comprising thousands of items and over 500 distinctive logos. Today, Superdry has true global reach and a cult celebrity following. Collections of depth and style are sold via more than 400 global retail points, from Europe and Asia to the US and Canada.

Launched to fill a gap in the market, the brand has upheld its reputation for innovation. Menswear and accessory collections quickly grew, and in 2005 Superdry launched its first Womenswear collection. Initially mirroring the signature men’s styles, the collection has matured to include fashion-forward outerwear, denim and tailoring, alongside feminine dresses and stylish knits. In 2010, sales of the signature windcheater reached over one million, while the introduction of fragrance, premium eyewear and watches have truly transformed Superdry into a lifestyle brand. In 2011, collaboration with British classic car manufacturer, the Morgan Motor Company, gave rise to a limited-edition sports car that embodied design and authenticity.

Opening its flagship store on London’s Regent Street at the end of 2011, Superdry earned its place among the great British retail brands. In the same year, the collaboration with contemporary tailor Timothy Everest showcased at the first ever London Collections: Men. Womenswear followed suit in 2013 with a collection of four iconic jackets. Autumn Winter 2014 saw the launch of Superdry Snow – a range of high-performance technical ski and snowboard wear. With Superdry Sport new for Summer 2015, and the Idris Elba + Superdry collaboration launching in Autumn 2015, the brand takes design excellence and fearless attitude into new territory.

With exciting Global expansion planned with bold collections pushing the brand forward each season, Superdry’s status as one of the world’s most aspirational lifestyle and innovative lifestyle brands will continue to soar.


Singapore

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Superdry VivoCity
1 Harbourfront Walk, #01-129 VivoCity
Singapore 098585
Tel: +65 6221 1586

Superdry Tangs
310 Orchard Road
TANGS At Tang Plaza, L3
Singapore 238864
Tel: +65 6262 0637

Malaysia

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Superdry Gurney
Unit No 170g-68/69, Ground Floor, Plaza Gurney,
10250 Pulau Pinang
Tel: 04 2264 995

Superdry Mid Valley
Lot G039 & 040, Ground Floor, Mid Valley Megamall, Mid Valley City, Lingkaran Syed Putra,
59200 Kuala Lumpur
Tel: 03 2282 0830

Superdry Mitsui Outlet Park Klia
Lot G38, Ground Floor, Mitsui Outlet Park Klia, Persiaran Komersial,
64000 Klia, Selangor
Tel: 03 8787 1763 /
03 8787 1757

Superdry Pavilion
Lot P4.03.00, Level 4, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang,
55100 Kuala Lumpur
Tel: 03 8933 8010

Superdry Penang Design Village
Lot G120b, Design Village Outlet Mall, No 733, Jalan Cassia Barat 2,
Bandar Cassia,
14110 Pulau Pinang
Tel: 04 5451 020

Superdry Sunway
Lot G1.65&66, Ground Floor, Sunway Pyramid, No 3, Jalan Pjs11/15, Bandar Sunway, 46150
Petaling Jaya, Selangor
Tel: 03 7453 6194

Superdry Tebrau City Mall
Lot G50, Ground Floor, Aeon Mall Tebrau City, No 1, Jalan Desa Tebrau, Taman Desa Tebrau, Johor Bahru, 81100 Johor
Tel: 07 3008 022

Superdry Genting Premium Outlet (Opening Soon)
Suite 400, High Street, Genting Premium Outlets, Km13, Genting Highlands, 69000 Pahang Darul Makmur

Superdry Sunway Velocity (Opening Soon)
Lot G41& G42, Ground Floor, Sunway Velocity Mall, No 80, Jalan Cheras, Maluri, 55100 Kuala Lumpur

Indonesia

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Pondok Indah Mall 
Ground Floor
No.024 PIM 1 
Jl. Metro Pondok Indah No.6, RT.1/RW.16, Pd. Pinang, Kebayoran Lama, Jakarta Selatan 12310 
Tel: 021 - 7591 1867

Grand Indonesia 
WM-1-15,16,17 
Jl. M.H. Thamrin, No. 1 Menteng, Jakarta
Pusat 10310 
Tel: 021 - 2358 0627

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