Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder – who are both still the lifeblood of the brand today. With Dunkerton as Product & Brand Director and Holder as Brand & Design Director, Superdry’s style values have never wavered throughout its extraordinary journey: Incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately detailed design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.

From our British beginning to our Global reach, the initial collection of five t-shirts, which included the iconic Osaka 6 worn by David Beckham, has grown into seasonal collections comprising thousands of items and over 500 distinctive logos. Today, Superdry has true global reach and a cult celebrity following. Collections of depth and style are sold via more than 400 global retail points, from Europe and Asia to the US and Canada.

Launched to fill a gap in the market, the brand has upheld its reputation for innovation. Menswear and accessory collections quickly grew, and in 2005 Superdry launched its first Womenswear collection. Initially mirroring the signature men’s styles, the collection has matured to include fashion-forward outerwear, denim and tailoring, alongside feminine dresses and stylish knits. In 2010, sales of the signature windcheater reached over one million, while the introduction of fragrance, premium eyewear and watches have truly transformed Superdry into a lifestyle brand. In 2011, collaboration with British classic car manufacturer, the Morgan Motor Company, gave rise to a limited-edition sports car that embodied design and authenticity.

Opening its flagship store on London’s Regent Street at the end of 2011, Superdry earned its place among the great British retail brands. In the same year, the collaboration with contemporary tailor Timothy Everest showcased at the first ever London Collections: Men. Womenswear followed suit in 2013 with a collection of four iconic jackets. Autumn Winter 2014 saw the launch of Superdry Snow – a range of high-performance technical ski and snowboard wear. With Superdry Sport new for Summer 2015, and the Idris Elba + Superdry collaboration launching in Autumn 2015, the brand takes design excellence and fearless attitude into new territory.

With exciting Global expansion planned with bold collections pushing the brand forward each season, Superdry’s status as one of the world’s most aspirational lifestyle and innovative lifestyle brands will continue to soar.


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Superdry Mandarin Gallery
333A Orchard Road
#01-08 Mandarin Gallery
Singapore 238897
+65 6235 1597

Superdry Vivocity
1 Harbourfront Walk
#01-129 VivoCity
Singapore 098585
+65 6221 1586

Superdry Suntec City
3 Temasek Boulevard
Singapore 038983
+65 6835 7153

Superdry Tangs Orchard
310 Orchard Road
TANGS At Tang Plaza,
L3 Singapore 238864
+65 6262 0637

Robinson's Raffles City
Robinson's At Raffles City
#03-01 Singapore 179103
+65 68357153

Superdry Downtown Gallery
6A Shenton Way
Downtown Gallery
Singapore 068815

Superdry Robinson’s Raffles City
252 North Bridge Road
Robinson’s at Raffles City
Shopping Centre,
Singapore 179109

Superdry Funan
107 North Bridge Road,
Funan #01-06
Singapore 179097
Tel: +65 6952 5861


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Superdry Pavilion
Lot P4.03.00, Level 4
Pavilion Kuala Lumpur
168 Jalan Bukit Bintang
55100 Kuala Lumpur
Tel: 03 9212 4448

Superdry Sunway Pyramid
Lot G1.65 & G1.66, Ground Floor
Sunway Pyramid
No.3. Jalan PJS 11/15
Bandar Sunway
46150 Petaling Jaya, Selangor
Tel: 03 7890 3106

Superdry AEON
Tebrau City Mall

Lot G50, Ground Floor, AEON Mall Tebrau City,
No 1, Jalan Desa Tebrau,
Taman Desa Tebrau,
81100 Johor Bahru,
Johor Darul Takzim
Tel: 07-2132427

Superdry Mid Valley
Lot G034,
Ground Floor
Mid Valley Megamall
Mid Valley City,
Lingkaran Syed Putra,
59200 Kuala Lumpur
Tel: 03 9212 4466

Superdry Gurney Plaza
Lot.170G-68/69, Ground Floor
Plaza Gurney, Persiaran Gurney,
10250 Pulau Pinang
Tel: 04 2022 123

Superdry Sunway Velocity
Lot G-41 & G-42, Ground Floor, Sunway Velocity Mall
No 80, Jalan Cheras, Maluri, 55100 Kuala Lumpur
Tel: 03 9212 4470

Superdry Mitsui
Outlet Park KL

Lot No. G-38
NO F47, Tingkat 1,
Mitsui Outlet Park KLIA
Persiaran Komersial
64000 KLIA, Selangor Darul Ehsan
Tel: 03 8703 2174

Superdry Genting
Premium Outlet

Suite 400, High Street, Genting Premium Outlets, KM13, Genting Highlands, 69000 Pahang Darul Makmur
Tel: 03 9212 4932

Superdry Penang
Design Village Mall

Lot G120b, Design Village Outlet Mall, No. 733,
Jalan Cassia Barat 2, 14110 Bandar Cassia,
Tel: 04 5410 510

SuperDry Tangs 1 Utama
Level 2, Tangs Department Store @ 1 Utama 1, Lebuh Bandar Utama City Centre Bandar Utama, 47800 Petaling Jaya
Tel: 03-7722 2921


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Grand Indonesia 
Level 1, West Mall West Unit,
No. WM1 #17. Jl.
MH Thamrin No 1 Jakarta
Jakarta 10310
Phone: (62)(21)23580627

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